Xylem Product Animation
Challenge
Xylem needed to launch their new high-efficiency pump line at a major trade show but couldn't ship the 2-ton equipment. Marketing materials didn't effectively communicate the innovative internal mechanisms that differentiated their product.
Solution
Mirada3D produced a cinematic 3D animation that takes viewers inside the pump, revealing the precision engineering and flow dynamics that make it 40% more efficient than competitors. The animation was optimized for trade show displays and social media.
Process
CAD Assessment
Analyzed internal geometry from engineering CAD
Storyboarding
Developed narrative arc highlighting key innovations
3D Modeling
Created photorealistic pump with fluid simulation
Animation
Produced 90-second hero video with cutaways
Rendering
4K output with HDR for large format displays
Delivery
Multiple formats for web, social, and trade shows
Results
Production Cost
70% less than video shoot
Trade Show Views
15,000+ booth visits
Social Engagement
2.5M impressions
Lead Generation
340% increase
Gallery
Testimonial
"The animation captured the essence of our engineering innovation in a way that resonates with both technical buyers and executives. It's been our most shared content ever."
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